Fit to...

I worked with a talented team to develop this versatile, cross-category campaign for Cherokee Uniforms. Designed to resonate with healthcare professionals at every career and life stage, this concept reinforces Cherokee’s core promise: scrubs that keep you comfortable, prepared, and professional—wherever your path leads. We proposed bold, high-impact media placements—from hospital posters to bus shelters—and experiential moments like a mobile pop-up at nursing schools. This campaign was created to re-engage loyalists and spark curiosity in customers who may have strayed to trendier brands, offering a reason to take a second look.